Fontera
March 28, 2014
It used to be easy …open a store, fill it with stock and start selling – and as long as you had the marketing mix sort […]
January 20, 2014
Customers don’t buy online or offline – they just buy. Why? Because the marketing mix at that particular moment was in alignment with their needs. Well, […]
December 3, 2013
With eCommerce on the blistering rise in South Africa, a 25% increase in 2013 to around R4 Billion online, many of the local retailers are jumping […]
November 28, 2013
Our “Pinner” plugin is an easy way to automatically share images from your Magento products catalogue to Pinterest. It offers store administrators the option to auto-post […]
November 13, 2013
PSFK wrote an article titled How to Make the World More Shoppable, that explored Omni-Channel Point-of-Purchase technologies that are creating more opportunities to buy. “The questions don’t change […]
November 8, 2013
Fontera’s Head of Strategy, Steve Jones, was quoted in the Cape Times newspaper recently after he gave a talk at the annual CGCSA summit in Johannesburg […]
October 8, 2013
If you didn’t know already Pinterest and especially Pinterest’s Rich Pins are a serious driver of sales and visits to eCommerce sites. If Pinterest is not […]
October 1, 2013
If you have noticed Google is better at offering direct answers to questions in your search terms, it’s because they recently activated a new search algorithm […]