CASE STUDIES
Americas
EU
Africa
Asia/Australasia

5FM
Billy The Bums JHB
BMW
Castle Lager
Ceres
Checkers
Corpkey
FirstComm
Gloo/Net#work BBDO
Good Hope FM
Hunters
Inroads/Metro FM
iTouch
Metro FM
Panache
Plascon
Savanna Cider
Sim Systems
Total Petrol Stations
TXT2Dial
Weber Barbecue

PRESS RELEASES
Advanced Tele.com
FirstComm
Good Hope FM
Hunters Cider
Metro F

Customer: Billy The Bums Johannesburg
Campaign: Easter Flirt Party 2005

Requirements:
Billy The Bums, a trendy restaurant and bar in Johannesburg, wanted to boost their attendance and promote the venue using an innovative campaign that would keep punters coming back. They also wanted to start building a customer database.

Fontera Solution:
Fontera customized part of the FlirtTXT system so that it could be used as a stand alone version for the night. As people came through the door they were given a badge with an allocated number and told how the system works. All pick up lines were sent by SMS to FlirtTXT, each one was moderated and then both displayed on the big screens in the venue and passed to the intended recipient anonymously. All subsequent texts were sent between the individual phones.

Conclusion:
The event went very well and more are planned for other Billy The Bums venues around the country.