CASE STUDIES
Americas
EU
Africa
Asia/Australasia

5FM
Billy The Bums JHB
BMW
Castle Lager
Ceres
Checkers
Corpkey
FirstComm
Gloo/Net#work BBDO
Good Hope FM
Hunters
Inroads/Metro FM
iTouch
Metro FM
Panache
Plascon
Savanna Cider
Sim Systems
Total Petrol Stations
TXT2Dial
Weber Barbecue

PRESS RELEASES
Advanced Tele.com
FirstComm
Good Hope FM
Hunters Cider
Metro F

Customer: BMW
Campaign: BMW 1 Series Launch

Requirements:
When BMW were about to launch the new 1 Series car in SA, they needed to build an entirely new database of prospective customers as the car was aimed at a market segment previously untouched by BMW.

Fontera Solution:
Fontera ran a campaign for prospective customers to text their email address to a shortcode. Once received, a mail was sent to them offering a chance at a Once in a Lifetime Experience in return for completing their details and passing the mail on to 5 friends

Conclusion:
BMW were happy with the campaign and the list of prospective customers they had built for their new market segment.