CASE STUDIES
Americas
Europe
Africa
Asia/Australasia

RPMC UK/LG Mobile
SonyEricsson

PRESS RELEASES
Advanced Tele.com
FirstComm
Good Hope FM
Hunters Cider
Metro FM
Business Day
News24.com
ITWeb

Customer: RPMC UK/LG Mobile
Campaign: LG Chocolate

Requirements:
RPMC, a marketing and promotions agency with offices across the USA and UK works with Fontera on various tailored solutions for high profile brands around the world. RPMC required a Mobile Internet solution for a year-end campaign for LG Mobile which was to be advertised in selected Emap publications in the UK.

Fontera Solution:
Fontera developed a WAP site with an SMS trigger that included data collection and trend reporting for LG Mobile. The entire system was developed in a very short time frame in order to be live in time for the publication of the various titles.

Conclusion:
The campaign was a huge success specifically in terms of the data collected and the final prize, which was a huge LG Chocolate party at an exclusive venue in the West End for the winners from each title.