CASE STUDIES
Americas
EU
Africa
Asia/Australasia

5FM
Billy The Bums JHB
BMW
Castle Lager
Ceres
Checkers
Corpkey
FirstComm
Gloo/Net#work BBDO
Good Hope FM
Hunters
Inroads/Metro FM
iTouch
Metro FM
Panache
Plascon
Savanna Cider
Sim Systems
Total Petrol Stations
TXT2Dial
Weber Barbecue

PRESS RELEASES
Advanced Tele.com
FirstComm
Good Hope FM
Hunters Cider
Metro F

Customer: Ceres Fruit Juices
Campaign: Sparkling Juices

Requirements:
Ceres launched a sparkling version of their fruit juices during 2004 and needed to increase consumer awareness after the main part of the launch.

Fontera Solution:
Ceres ran spots on selected TV channels for a week with an advert for the new Ceres Sparkling juices and a competition which gave viewers a chance to win R1,000. Fontera handled the SMS competition component using CampaignTXT.

Conclusion:
The total number of entries was exceptional for a week long competition. Both Ceres and their agencies were very pleased with the outcome.