Total Petrol Stations

Total wanted to boost sales at La Boutique Convenience stores at their gas stations in South Africa so they decided to incentivise customers to make use of the stores. Write-in competitions had failed to generate a sufficient number of entries and they were looking for a new entry mechanism that would be quick, easy and attractive to customers.

Customers purchasing any item from the convenience stores at Total Gas Stations nationwide were given a 7 digit unique number. They had to text the unique number to a Fontera Premium Rate number to win prizes such as SONY Playstation PS2's and tickets to sporting events such as the Rugby World Cup Final. Monthly prize-draws were made for the first 3 months and then a final draw was made at the end of October for the Rugby World Cup tickets.