
Customer: GOOD HOPE FM
Product: RadioTXT
Requirements:
Good Hope FM is one the largest regional radio stations in the highly competitive Cape market. Being an innovative station with a target market that is very Text savvy, they wanted a comprehensive Text management system that would be hassle-free, easy to use and would help to cement their dominant position in the market.
Fontera Solution:
In January 2004, Good Hope FM became the first radio station in SA to sign a deal with Fontera to make use of the RadioTXT system. The phased roll-out of RadioTXT began in January and the product became an immediate success.
Conclusion:
RadioTXT was very well received by the station management, listeners and DJ’s and plans are already in the pipeline to expand the service to other areas within the station.
View the Good Hope FM Press Release |