CASE STUDIES
Americas
EU
Africa
Asia/Australasia

5FM
Billy The Bums JHB
BMW
Castle Lager
Ceres
Checkers
Corpkey
FirstComm
Gloo/Net#work BBDO
Good Hope FM
Hunters
Inroads/Metro FM
iTouch
Metro FM
Panache
Plascon
Savanna Cider
Sim Systems
Total Petrol Stations
TXT2Dial
Weber Barbecue

PRESS RELEASES
Advanced Tele.com
FirstComm
Good Hope FM
Hunters Cider
Metro F

Customer: Metro FM
Campaign: RadioTXT

Requirements:
Metro FM, the biggest English language station in SA with over 7 million listeners, decided to change SMS systems and launch with RadioTXT in March 2005. Along with the regular functionality, Metro required an entry mechanism that allowed listeners to send messages to RadioTXT using the web.

Fontera Solution:
In terms of the iTouch licensing agreement covering RadioTXT, Fontera set up Metro FM and added the web functionality. Listeners with web access can now send messages to Metro FM’s RadioTXT by logging on to their website and entering the text on the “phone” as they would on a normal cellphone.