
Customer: Plascon
Campaign: Win a Make over for your house.
Requirements:
For National Colour Day on the 17th September 2004, Plascon wanted to do something different. Their aim was to run a promotion in conjunction with a charity component and to build a consumer database.
Fontera Solution:
Fontera used CampaignTXT to manage the Win a Make over competition. Almost 60,000 entries were received in 10 days and all proceeds went to charity.
Conclusion:
Plascon were so pleased with the results of the campaign that there is already another one in the pipeline. |