CASE STUDIES
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Savanna Cider
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PRESS RELEASES
Advanced Tele.com
FirstComm
Good Hope FM
Hunters Cider
Metro F

Customer: Savanna Cider
Campaign: Bizarre Bar Competition

Requirements:
Savanna Cider ran an integrated end of year campaign in 2005 making use of marketing in bars, on radio, TV and on pack. Winners were sent to visit three of the world’s most bizarre bars in places like England, Poland and Israel.

Fontera Solution:
Fontera used the CampaignTXT platform to set up and manage the campaign which included a “campaign within a campaign” where listeners to an afternoon radio show were given the chance to win a prize to do a “recon” of the bars and report back live on-air during the campaign.

Conclusion:
The campaign worked well and sales of Savanna were boosted over the end of year period.