CASE STUDIES
Americas
EU
Africa
Asia/Australasia

5FM
Billy The Bums JHB
BMW
Castle Lager
Ceres
Checkers
Corpkey
FirstComm
Gloo/Net#work BBDO
Good Hope FM
Hunters
Inroads/Metro FM
iTouch
Metro FM
Panache
Plascon
Savanna Cider
Sim Systems
Total Petrol Stations
TXT2Dial
Weber Barbecue

PRESS RELEASES
Advanced Tele.com
FirstComm
Good Hope FM
Hunters Cider
Metro F

Customer: Total Petrol Stations

Campaign: TOTAL SMS2WIN

Requirements:
Total wanted to boost sales at La Boutique Convenience stores at their gas stations nationwide. They decided to incentivise customers to make use of the stores. Write-in competitions had failed to generate a sufficient number of entries and they were looking for a new entry mechanism that would be quick, easy and attractive to customers.

Fontera Solution:
Customers purchasing any item from the convenience stores at Total Gas Stations nationwide were given a 7 digit unique number. They had to text the unique number to Fontera on a Premium Rate number to win prizes such as SONY Playstation PS2's and tickets to sporting events such as the Rugby World Cup Final. Monthly prize-draws were made for the first 3 months and then a final draw was made at the end of October for the Rugby World Cup tickets.

Conclusion:
Total have said it was the most successful competition they have run with more than double the amount of entries from previous competitions. They plan to run another one soon.