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Weber Barbecue

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Customer: Weber Barbecues
Campaign: UCB WEBER BARBECUE COMPETITION

Requirements:
Weber had sponsored pages in the programs for the Cricket Test series between South Africa and the West Indies (5 One-Day games and 5 Tests). They decided to run a competition, but wanted to use a different entry mechanism to the usual write-in as they had previously received a minimal number of entries. The entire competition had to be set up within 12 hours in order to meet the print deadline.

Fontera Solution:
Fontera was approached to set up a text competition for Weber and the UCB. A very simple mechanism was put together where spectators had to text a keyword to Fontera in order to win a WEBER barbecue.

Conclusion:
Weber received more entries than ever before and began to build their own Text database. The Management were very impressed with the competition and the time it took to set it up.