CASE STUDIES
Americas
EU
Africa
Asia/Australasia

Advanced Tele.com
Spark/Advanced Telecom
Xcite Messaging

PRESS RELEASES
Advanced Tele.com
FirstComm
Good Hope FM
Hunters Cider
Metro F

Customer: Xcite Messaging
Campaign: Budweiser/Jay-Z Kingdom Come release

Requirements:
Jay-Z and Budweiser teamed up to celebrate the release of his comeback album, Kingdom Come. In order to boost sales, exclusive listening parties were held in cities across the US prior to the release.

Fontera Solution:
Fontera teamed up with Xcite Messaging to provide a seamless VoIP/SMS campaign whereby participants were treated to personalized voice messages from Jay-Z along with exclusive SMS invites to the listening parties.

Conclusion:
All of the parties were over attended and the campaign helped make Kingdom Come one of the biggest albums of 2006.