Omni-Channel

March 28, 2014
eCommerce is NOT Omni Channel

eCommerce is NOT Omni-Channel

It used to be easy …open a store, fill it with stock and start selling – and as long as you had the marketing mix sort […]
February 13, 2014
Omni Channel Consumers

Thoughts on Omni Channel Strategy in South Africa

Is South Africa Ready For eCommerce? “Is the general SA public ready for eCommerce?” That is one of the frequent questions asked of us by retailers. […]
January 20, 2014
Omnicommerce

Omni Channel Strategy for eCommerce

Customers don’t buy online or offline – they just buy. Why? Because the marketing mix at that particular moment was in alignment with their needs. Well, […]
December 3, 2013

Successful eCommerce Development Strategies

With eCommerce on the blistering rise in South Africa, a 25% increase in 2013 to around R4 Billion online, many of the local retailers are jumping […]
December 3, 2013
Successful Ecommerce Strategy

Successful eCommerce Development Strategies

With eCommerce on the blistering rise in South Africa, a 25% increase in 2013 to around R4 Billion online, many of the local retailers are jumping […]
November 13, 2013
How Omni Channel Strategy is changing shopping behaviour

Omni-Channel: Mind The Gap

PSFK wrote an article titled How to Make the World More Shoppable, that explored  Omni-Channel Point-of-Purchase technologies that are creating more opportunities to buy. “The questions don’t change […]
November 8, 2013
eCommerce Picking Up

Why SA retailers should go eCommerce

Fontera’s Head of Strategy, Steve Jones, was quoted in the Cape Times newspaper recently after he gave a talk at the annual CGCSA summit in Johannesburg […]