Following on the success of the Play in Our World campaign Pepsi have launched the Have a Wicket Summer campaign to coincide with the Indian Cricket team’s tour to SA. Entrants can win tickets to the ICC Cricket World Cup Final in 2011, PS3’s and cash. The campaign mechanism is quite simple, just SMS the barcode from your Pepsi bottle or can to a shortcode and you stand a chance of winning one of the daily prizes, but as we’ve seen from the last campaign, simple works very well.
