Our world is starting to change. Information is now immediate. All you need is a smartphone and a QR reader app.

These are called QR or “quick response” codes and they mean your camera phone can now be a little your own personal scanner.

Once you have downloaded the QR reader app on your smartphone, you can point your camera phone at these codes and immediately have access to useful information. It’s that simple, just point your phone at the QR code and the real world

The latest trend is the addition of QR Codes on marketing materials such as movie posters, promotional posters for various products, billboards, flyers, among other things.  These have also been seen on newspaper ads, business cards, artwork, and other everyday things. One of the major benefits is the reduced advertising costs especially since just promoting a QR code with all relevant information is much more of a cost effective option than taking out a full page advert in a magazine.