I’ve found a very good article from Brandt Dainow of ThinkMetrics on iMedia Connection.

In “The 5 Most Overlooked Metrics” he discusses the metrics we should be using to analyse the effectiveness of what we do to market eCommerce sites and gauge how the campaigns have worked. Its very long so I haven’t posted the entire article, you can find it after the jump.

READ MORE – http://www.imediaconnection.com/content/33676.asp