This week’s infographic highlights shocking results from a survey of over 1300 UK email marketers conducted by Adestra and Econsultancy. The data reveals barely-passing grades on a number of key components of email marketing.
Tweetables
- 61% of UK email marketers rate their campaign performance poor or average. Only 35% good, 4% excellent
- 62% of UK email marketers spend 2 or more hrs on campaign design and content, 18% >8 hrs