Since many business owners and marketers are managing and running Facebook ads on a daily basis, it is vital they are aware of how to create an effective, engaging Facebook advert. Facebook ads promote links within Facebook, pages, apps, or events — to users selected based on interest, demographics and other targeting data.

So how do you go about creating an effective Facebook ad?

• It’s all about targeting the right audience. Facebook allows you to focus on region, interests, age, and other demographics when setting up your Facebook ad. You should also try to target anyone who has ‘’Liked’’ your competition’s ads.

• Have a clear Call To Action: You have 25 characters in your headline to grab the reader’s attention. Make them count.

• Original, innovative images are the best. People are tired of seeing company’s logos. Be different, be creative, be real. Your headline and image are your one shot to get them to specifically click on yours.

• Measure performance. Facebook offers an in-depth performance overview in terms of reach, CTR, engagement and many other factors. Use this data wisely to optimise your ads so they perform more effectively.