Our all time favourite joke about Twitter runs something along these lines:

How do you make money on Twitter? Go to Settings -> Account -> Deactivate my account. Now get back to work.

Funny? Yes.

Is this true? Not entirely.

There is value on Twitter, you just need to know who to follow, be careful about how many people you follow and make sure you are utilizing this social media platform in a way to benefit your work. If you are a marketer and your company is focused on consumers and finding out the latest themes, trends and experiences then you might just be able to find quality information.

The below Twitter stream visualization infographic focuses on the competitive landscape, uncovering trends, focusing on user experiences and which words dominate the conversations: