When it comes to social media marketing for your business, more is actually more. Your business/brand/company needs to be seen…by search engines AND potential customers. If you are running a business you need to be targeting specific social media platforms that are aimed at your target market. The Fontera team have compiled a basic list of some of the more popular social media platforms and marketing tactics for growing your brand digitally and attracting leads/customers:

• Facebook – The king of social media platforms…if you do one thing, let it be creating a Facebook profile for your business and implementing it over a long term period .

• Twitter – Great for SEO, great for networking, great for sharing content and driving traffic to your website.

• YouTube – Integrating video content into your social medias marketing can do wonders for your traffic and conversion rates…here is one of our favourite articles on this topic.

• LinkedIn  – The business network to beat all business networks.

• Instagram – Some marketers are hardcore Flickr fanatics but we have experimented with Instagram in the past few months and we find it is an innovative way of sharing photo content amongst iPhone users.

• Foursquare – This geomarketing platform is an effective tool for local businesses, especially at drawing actual foot traffic. If you own a restaurant, a hotel or a similar hospitality type of business, then you could be attracting customers via foursquare platform by incetivising customers to check in and receive a complimentary drink/starter.

• WordPress – More of a blogging and website platform than a social media platform but in the digital world it is all integrated. There are a diverse variety of website building platforms but we find that WordPress works best in terms of SEO plugins and the ability to customize the themes.